- On December 12, 2017
- In Uncategorized
- By Ctpcl
- 0 Comments
There is no escaping product packaging, it’s everywhere from your local grocery store to your favourite online shopping app. Product packaging is your secret weapon – a silent salesman, front and centre vying for your customers’ attention.
As customer expectations continue to evolve, the pressing challenge remains; what should your packaging be saying about your brand?
So, with 2018 no more than a stone throw away we’ll shed some light, as we round up 4 Packaging Trends that will be all the rage in 2018.
- Online Packaging
Studies show that brands fail to deliver on the packaging experience where online customers’ are concerned. With online shopping on the rise, brands will have to identify opportunities and threats where the online packaging industry is concerned and determine how they shape up compared to competitors.
In 2018, product packaging must become a core part of the online purchasing decision.
A trend that dominated in 2017, packaging personalisation is here to stay in 2018. Personalisation is a highly effective vehicle to drive customer experiences with your brand and to involve your customers in your brand story and the packaging production process.
In 2018, engage with customers as individuals, on a one-to-one basis and you’re guaranteed to build great first impressions.
With consumers more focused on environmental sustainability than ever before, this trend will push you to develop packaging solutions that are reusable and environmentally friendly.
In 2018, go green with your packaging offering to reach this milestone in brand sustainability.
- Limited Edition Packaging
Show your customer that you are listening to what they have to say and make yourself part of their conversation with limited edition offerings that build a connection between your customer and your product offering.
In 2018, use limited edition packaging and messages that encourage your customers to bond over shared experiences and stories with friends, family and communities.
Do you have any predictions on what product packaging will look like in 2018? Have your say; share your thoughts with us in the comment section below.
About the Author
Claudia Agostinelli is the Brand and Communications Manager at CTP Packaging Western Cape. A Marketing Management Graduate from UNISA; she is an avid brain picker by profession and shares her pickings on the CTP Packaging Western Cape LinkedIn Page.
Find her on LinkedIn at CTP Packaging Western Cape